NPD: New Product Development. THE Top 5 challenges to implement it. But WHAT is REALLY HOLDNG YOU BACK?

There are many views on the challenges associated with developing a new product, but here (in this article) I would like to explore the challenges which can be faced within an organisation when implementing a process to develop a new product. I have stated it before, that in my opinion, any business which provides a product […]

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NEW PRODUCT DEVELOPMENT (NPD). The 3 Key deliverables of NPD

I am going to start off with three simple questions. Q. How do you take your idea to market?  Q. How do you ensure that you have validated that your idea is robust and meets the legal requirements? Q. How do you know that your idea is what your customer wants or needs and how […]

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